Authenticity emerged as a major theme amongst high advertising and marketing executives at Nitrogen’s Fearless Investing Convention. Advisors ought to craft messages reflecting their distinctive personalities, making certain real reference to their viewers.
A unified advertising and marketing method, which synchronizes numerous methods, was additionally emphasised, as was the significance of fearlessly placing oneself on the market, even when preliminary makes an attempt appear imperfect. Lastly, leveraging shopper testimonials, significantly in video format, was highlighted as a robust type of social proof.
