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Advertising and marketing Matching Items In Your Digital Communications


The #1 cause why donors don’t submit matching reward requests is that they don’t know their employers provide such packages. Company giving could be a vital income for nonprofits, and selling these engagement alternatives to donors can considerably enhance your giving income. That’s why increasingly organizations like yours are crafting methods to drive this funding supply⁠—together with advertising and marketing matching items in your digital communications.

The truth is, research present that mentioning matching items in fundraising appeals leads to a 71% enhance in response fee and a 51% enhance in common donation quantity. Not solely do matching reward packages double particular person donations, however additionally they encourage extra donors to present within the first place and to extend their authentic contribution. Ultimately, that makes the matched reward bigger, too!

On this information, we’ll talk about a couple of of probably the most impactful and environment friendly methods to tell donors about gift-matching packages by using digital communications. These sometimes embody:

Incorporating company giving into your digital outreach technique can put you on the trail to reaching your fundraising objectives in a fraction of the time. Let’s get began!

Advertising and marketing Matching Items With Emails

E mail outreach is a crucial element of digital communications and general fundraising. E mail offers instantaneous outreach to donors, so you possibly can primarily say, “Hello. What’s up? Have you considered matching items as we speak?” Then, folks can reply (or request their match!) simply as rapidly.

Greatest practices for advertising and marketing matching items along with your e mail streams embody:

  • Embedding a textual content hyperlink and a visible graphic inside your e mail, directing readers to your matching reward web page.
  • Encouraging supporters to carry out a search to see if their firm matches donations and entry the suitable kinds, tips, and directions.

Snail mail merely can’t maintain tempo, and at $0.55 a stamp, why would you pay to gradual issues down?

A profitable e mail advertising and marketing technique hinges on a well-paced, regular procession of the precise strikes fairly than a reckless bombardment of emails. With sufficient house to write a fast blurb and/or hyperlink to a full-length article, e mail messages are an ideal place to coach donors about matching items.

Take into account that an e mail or digital e-newsletter devoted to matching items is probably going going to be the best technique. Nonetheless, incorporating matching items in a bigger e mail useful resource can work effectively, too. Loyal donors will probably learn your common emails, so it’s a very good place to offer in-depth details about the advantages of company giving.

Instance Content material:

  • “Do you’re employed for a match-maker? Immediately discover out in case your employer will double and even triple your donation to the Nationwide Kidney Basis with a fast search of our on-line database!”
  • “Hundreds of corporations will match donations made by their group members, retirees, and even worker spouses. Search now to entry your employer’s matching reward kinds and full the easy, minutes-long course of to drive extra help towards our trigger.”

Example of marketing matching gifts in your digital communications via email


Advertising and marketing Matching Items With E mail Signatures

Chances are high that your group sends a ton of emails⁠—together with fundraising messages, mission-related content material, and extra. However do you know that each message you ship might be a chance to advertise matching items? Simply use your e mail signature!

An e mail signature sometimes consists of a person’s private contact particulars, nonprofit data, and even a related picture or group emblem⁠—but it surely’s additionally an ideal place to advertise matching items.

Greatest practices for advertising and marketing matching items along with your e mail signatures embody:

  • Modifying the e-mail signatures for everybody in your membership and/or improvement groups to advertise matching items.
  • Linking to extra sources to which recipients can navigate to study extra about matching reward alternatives (similar to your devoted matching reward web page in your web site).

A easy blurb alongside a flashy graphic about company giving can enhance consciousness and be the wanted push for donors to take a fast 5 minutes to submit matching reward requests. It’s one of many best and most cost-effective methods to advertise matching items year-round.

Instance Content material:

  • “Your donation could also be eligible for an identical reward out of your employer. Discover out at catrescueclub.com/matching-gifts/.”
  • “Your membership contribution could also be eligible for an identical reward out of your employer. Discover out at doublethedonation.com/CRC/.”

Example of marketing matching gifts in your digital communications via email signature

Advertising and marketing Matching Items With Social Media Posts

Individuals flock to social media to find the web’s greatest content material. Although you don’t want to provide viral posts each day, you do want to offer compelling and fascinating data on a constant foundation. And a few of the most impactful content material you possibly can share has to do with company gift-matching alternatives!

There are almost as many social media shops as there are stars within the universe, so it’s greatest to deal with actually optimizing your technique on just some websites. Relying in your group and its typical donor base, this may embody Fb, Twitter, LinkedIn, and extra. Whatever the platforms you select, every networking website requires a nuanced strategy to get your data on the market and greatest interact along with your viewers.

Greatest practices for advertising and marketing matching items along with your social media platforms embody:

  • Sharing academic sources about matching reward packages and the businesses that provide them.
  • Participating your digitally savvy donors and volunteers and inspiring them to submit matching items.
  • Scheduling messages on a recurring foundation as a technique to attraction to supporters with out asking for a further donation.

Whether or not or not you utilize a matching reward service, a easy tweet, Fb publish, or LinkedIn article can unfold the phrase about these packages to hundreds of donors.

Social media websites like these provide an effective way to maintain folks up-to-date in your nonprofit’s campaigns, inform your viewers about matching reward alternatives, and encourage donors to look into the method. Simply be sure you embody a direct hyperlink to a location the place customers can uncover extra data and the subsequent steps!

Instance Content material:

  • “It takes just some minutes to submit a company worker matching reward type…have you ever submitted yours?”
  • “What do Microsoft, Financial institution of America, IBM, and Verizon all have in widespread? Every one matches donations made by their workers to nonprofit organizations. Many main employers provide comparable worker matching reward packages. Search atlantauniversity.edu/employer-matching-gifts/ to search out out in case your employer gives one thing like this, in addition to to entry program tips, how-to directions, and related kinds.”

Example of marketing matching gifts in your digital communications via social media

Advertising and marketing Matching Items With Textual content Messages

One other type of digital communication that’s turning into more and more fashionable amongst nonprofits and their donors is texting. The truth is, research present that SMS advertising and marketing reviews common open and response charges of 98% and 45%, respectively. In consequence, textual content messaging, or SMS, could be a incredible technique to attain donors rapidly and affordably utilizing direct advertising and marketing methods.

Greatest practices for advertising and marketing matching items with SMS communications embody:

  • Automating your group’s outgoing textual content messaging efforts to donors recognized as matching reward eligible.
  • Holding your texts brief and candy to get your message throughout rapidly (sometimes 1,000 characters or much less).
  • Using personalizable SMS templates and customizing names, donation quantities, using corporations, and extra.

Fortunately, there are a selection of tech options designed to streamline and simplify the processes concerned with mass, pre-scheduled textual content messaging. For instance, Double the Donation makes use of programmable communications firm, Twilio to supply automated matching reward textual content advertising and marketing companies for its enterprise shoppers.

Instance Content material:

  • “David, thanks to your beneficiant donation of $200 to the Cat Rescue Membership. Do you know that your reward is probably going eligible for a company match from Johnson & Johnson? View your employer’s matching reward tips and kinds right here!”
  • “Have you ever submitted your matching reward request to your most up-to-date contribution? Get your donation doubled and enhance the influence delivered to Atlanta College.”

Example of marketing matching gifts in your digital communications via text

Advertising and marketing Matching Items With Begin / Finish-of-12 months Reminders

Matchable donations have restricted lifespans, so it’s worthwhile to promote matching items to eligible donors earlier than the clock runs. In different phrases, a supporter can’t donate and submit an identical reward request for that donation half a decade later.

Though program specifics range by firm, most companies adhere to one of many following forms of requirements for matching reward submission deadlines:

  1. A set variety of months from the date of the donation (the usual is one 12 months, although it will probably vary from one to 12 months)
  2. The top of the calendar 12 months
  3. The top of January or February within the 12 months following when the donation was made

That’s why year-end and new-year appeals might be such an effective way to remind donors about impending matching reward deadlines.

Greatest practices for advertising and marketing matching items along with your begin or end-of-year reminders embody:

  • Offering context about matching reward packages and the significance of submitting matching reward requests earlier than it’s too late.
  • Stressing that beforehand made donations are sometimes eligible to be matched for as much as a 12 months after being submitted.
  • Ramping up your matching reward advertising and marketing efforts with elevated communications in the course of the year-end giving season.
  • Using social media as an effective way to unfold the phrase to your supporters and attain the widest audiences doable.
  • Optimizing communications by staying up-to-date in your donors’ employers and their particular deadline necessities.

Ideally, your group will encourage donors to submit their matching items on the time of their preliminary donation. Nonetheless, many corporations have an prolonged grace interval throughout which they’ll settle for requests. Ending or beginning a brand new 12 months is a incredible likelihood to remind donors about a chance they could have missed.

Don’t miss out on a closing likelihood to double donations from the 12 months!

Instance Content material:

  • “Did you donate to us this 12 months? There’s nonetheless time to submit an identical reward request out of your employer⁠—submit your match right here earlier than the tip of the 12 months!”
  • “Many matching reward corporations provide a several-month grace interval within the 12 months following the 12 months a donation was made. Now, many deadlines are rapidly approaching on the finish of January and February! Learn how to entry your employer’s tips and full your match request right here.”

Example of marketing matching gifts in your digital communications via year-end reminder


Bonus: Multiply your influence with these really helpful advertising and marketing sources!

In accordance with Nonprofits Supply analysis, an estimated 80% of nonprofits report having problem constructing robust office giving methods as a result of restricted employees and sources. That’s the place we are available at Double the Donation. Our purpose is to equip organizations with the instruments they should efficiently market matching items by digital engagement.

Learn on to discover our steered methods to raise matching reward outcomes with these accessible property.

360MatchPro automation platform

First issues first, you don’t need to must schedule and ship every digital correspondence by yourself. Nor do you need to be tasked with the handbook analysis concerned with screening and figuring out match-eligible donors.

As a substitute, Double the Donation’s full automation resolution, 360MatchPro, equips organizations to set off the precise messaging on the proper time. This ensures extra donors are being knowledgeable of the chance and inspired to participate when eligible.

Take a look at this 60-second overview to see the way it works:

And incorporating eye-catching and attention-grabbing visible components in your outreach can go a good distance!

Double the Donation’s customizable digital advertising and marketing templates

Quite a lot of profitable digital outreach entails content material creation⁠—written, video, graphic, and extra. That is very true with regards to participating your viewers with a multimedia advertising and marketing technique. For instance, one examine signifies that social media content material with video produces greater than 10x the engagement fee of content material with out video. In the meantime, one other report discovered that together with photos in social posts leads to over 650% larger engagement than text-only content material. And these findings are constant throughout views, clicks, likes, replies, shares, and extra.

But many organizations don’t really feel they’ve the time to commit to the creation of such supplies. That’s why the Double the Donation group offers its customers with entry to free, editable advertising and marketing templates. This consists of pre-designed graphics and customizable animations for e mail, Fb, Instagram, and LinkedIn⁠. And this arsenal of selling supplies ought to make it fast and straightforward to advertise matching items on-line.

Observe: For present shoppers trying to get hold of these property, log into your 360MatchPro account at https://doublethedonation.com/members/login/. From there, navigate to the “Assets” tab and choose the choice for “Advertising and marketing Belongings.”

Market matching gifts in your digital communications with Double the Donation's helpful templates

Then, scroll to browse our library of greater than 24 pre-made Canva templates, eBooks, and graphics⁠—and start modifying to your liking!

Market matching gifts in your digital communications with Double the Donation's helpful templates

Plus, 360MatchPro customers additionally have the chance to obtain a free matching reward video or buy a custom-branded 60-second overview that may be carried out throughout digital advertising and marketing channels.

For individuals who do not but make use of Double the Donation’s companies, request a demo to get in contact with our group and discover our high matching reward advertising and marketing instruments.


Wrapping Up & Additional Studying

Nonprofits want each greenback they will seize. Fortunately, matching items are an efficient technique to enhance fundraising with out demanding an excessive amount of out of donors. Step one is just making donors conscious of the alternatives⁠. And top-of-the-line methods to take action is by advertising and marketing matching items in your digital communications.

It’s possible you’ll select to advertise matching items utilizing social media, texts, emails, and extra (or a mix of such strategies). Incorporating on-line outreach in your technique lets you showcase matching items in a easy, inexpensive, and efficient approach.

Prepare to maximise your matching reward funding! Discover our different steered academic sources on the subject under:

Make the most of matching gifts for your organization. Learn more about how Double the Donation can help market matching gifts in your digital communications.



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