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Retailer Challenges Customers to Steal, Outrun Safety Guard


An athleticwear retailer in Paris, France, goes viral for difficult prospects to steal merchandise with none repercussions — if they will outrun an Olympian sprinter working the door.

Distance Athletics in Paris employed French Olympian Méba Mickael Zeze as a safety guard in September as part of its “ROB IT TO GET IT” marketing campaign, the place an estimated 74 prospects tried to dash out of the shop with a pair of sneakers.

Two shoplifters had been profitable.

“We misplaced two objects, however I feel the worth of the marketing campaign is basically huge,” retailer supervisor Lionel Jagorel informed The Washington Submit.

The shop launched a video of the occasion that shortly went viral on YouTube, receiving over 29,000 views — and reward from customers and viewers.

“That is the best advert for athletic put on I’ve ever seen and the most effective general,” one particular person stated. “Kudos.”

Zeze is world-ranked and ran a 100-meter sprint in below 10 seconds and a 200-meter sprint in below 20. He is presently coaching for the 2024 Olympics in Paris.

“It was an extended, lengthy, lengthy day,” Zeze joked of filming the marketing campaign for the shop.

The timing of the marketing campaign comes amid mass shoplifting and theft incidents in shops within the U.S.

In August, two “flash mob” robberies hit malls within the Los Angeles space as coordinated assaults on luxurious shops.

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