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Planning for the street forward: Key insights from the NZ ‘State of the trade’ report 2023

We’re happy to share the important thing findings from our research of the accounting and bookkeeping sector in Aotearoa New Zealand.

The State of the trade report 2023 is the primary of its type in Aotearoa New Zealand and benchmarks the trade, highlighting key traits, challenges, and alternatives confronted by accounting and bookkeeping professionals.

Regardless of a recession being declared halfway by means of 2023 and rising inflation, the sector has proven unimaginable progress and resilience throughout these difficult occasions.

Check out a few of the key highlights from the report beneath.


The report confirmed encouraging indicators of development throughout the entire trade – nationwide, nearly two-thirds of all practices reported income development over the previous 12 months.

This comes right down to demand driving the underside line. For a lot of practices, elevated consumer numbers, raised charges, and requests for extra providers has impacted development in income margins.

This optimistic result’s strongly linked to operational adjustments like streamlining inside processes, rising automation of handbook duties, and increasing the variety of providers they supply. 

Trusted advisory

Throughout the nation, nearly all accounting and bookkeeping practices are discovering themselves embracing the position of advisors for Kiwi small enterprise house owners. 

Because the small enterprise sector continues to digitalise, there’s an rising demand from enterprise house owners for assist and assist to implement these instruments into their companies. In actual fact, 70% of accountants and bookkeepers surveyed have supported this house over the past yr. 

At Xero, we have now greater than 1,000 apps in our ecosystem – all designed to enhance effectivity and productiveness for small companies and sole merchants.

These digital instruments are designed to assist small companies working in all varieties of industries  – whether or not that’s development, hospitality, retail and even agriculture.

Advisory providers additionally embody enterprise efficiency evaluation (62%), and planning and budgeting (62%). By providing broader providers, Kiwi small companies are more and more recognising the true worth of strategic counsel.

Getting ready for financial uncertainty

New Zealand is experiencing financial turbulence which will be difficult to navigate. Because of this, 73% of practices really feel their purchasers will want extra assist as they face rising monetary pressures.

With 4 in 5 practices anticipating to really feel the persevering with results of this over the following yr, this reveals many anticipate these difficult financial situations to persist. 

This implies it’s seemingly practices will increase their charges, think about wage will increase to retain workers, or within the case of medium and enormous practices, think about decreasing their group.

Navigating the brand new world of labor

The expertise market continues to be feeling the pandemic’s ripple results, with hiring skilled staff proving to be a wrestle.

Practices of all sizes are investing in worker growth and coaching (40%), elevating wages and providing remuneration packages (37%), in addition to providing versatile methods of working, like work-from-home or totally different working hours (45%).

Throughout this era, it’s vital for advisors to prioritise their very own development and resilience, by planning forward for his or her follow, discovering their area of interest, and increasing their providers.

Utilising cloud-based software program

Practically all practices we surveyed are already embracing expertise, with 92% utilising cloud-based software program, and 74% contemplating cloud-based instruments essential to their enterprise.

Digital instruments allow all practices to spend extra time on what issues most – constructing relationships with their purchasers and assembly their evolving wants. Cloud-based software program basically improves enterprise efficiencies, which regularly ladders on to higher job satisfaction.

By embracing these instruments, not solely will advisors  have the ability to higher assist their purchasers however they can even have extra time to concentrate on their very own development and growth.

Digitalisation performs a basic position in driving success for small companies and advisers alike. By making certain each hour spent working is spent doing one thing solely a human can do, this can assist strengthen our small enterprise group and economic system as a complete.

Embracing development and effectivity

Regardless of persisting challenges with the likes of the expertise scarcity and financial uncertainty, small companies are turning to their trusted advisors for extra assist.

Now’s the proper time for advisers to take cost of their future by embracing digitalisation and increasing providers to construct a stronger consumer base.

For those who’re curious about studying extra, obtain the total State of the trade report 2023 for all the important thing information and insights that can assist you embrace development and effectivity in your follow.



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