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Past the Fundamentals: 14 Instructional Assets for Nonprofits

As a nonprofit skilled, you perceive the significance of steady studying. You already know that to actually make an impression, you have to transcend the fundamentals and discover revolutionary methods.

On this information, we’ve compiled a curated listing of 14 nonprofit sources that tackle the distinctive wants and challenges of the mission-driven sector. For straightforward searching, we organized the sources into the next classes:

Whether or not you’re seeking to improve your fundraising methods, enhance your administration expertise, or acquire a deeper understanding of promoting, placing these sources to make use of will take your nonprofit to new heights.

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Fundraising Assets for Nonprofits

Nonprofits depend on fundraising to assist their applications and gas their mission. These nonprofit sources will train you how one can diversify your fundraising efforts and successfully plan, implement, and handle campaigns.

Affiliation of Fundraising Professionals (AFP)

The Affiliation of Fundraising Professionals (AFP) is knowledgeable membership group that represents people and organizations concerned within the fundraising and philanthropic sector. It’s one of many world’s largest communities of fundraising professionals, with members from greater than 240 chapters throughout the globe.

Go to AFP’s web site for entry to:

  • Skilled growth certifications: Enroll in AFP’s skilled growth programs to obtain a Licensed Fundraising Government (CFRE) certification and exhibit your dedication to fundraising finest practices.
  • Fundraising finest practices: AFP frequently publishes content material on numerous fundraising matters, together with donor engagement, main items, and grant writing, to assist its members make knowledgeable selections and improve their very own fundraising efforts.

Double the Donation

Far too typically, nonprofits miss out on beneficial donations as a result of donors are unaware that their employers supply company matching items. Double the Donation offers an answer to this situation with 360MatchPro, a platform that automates and streamlines the matching reward course of.

To study extra about matching items, you possibly can discover Double the Donation’s:

  • Matching Present Academy: Discover methods for fixing matching reward roadblocks, advertising matching items to donors, and inspiring donors to request matches with the Matching Present Academy.
  • Webinars and matching reward movies: Take a look at Double the Donation’s webinar periods to find out how company giving can impression your group.

The Fundraising Authority

The Fundraising Authority is a web-based useful resource hub that provides fundraising professionals sensible monetary steerage, instruments, and recommendation. It was based by Joe Garecht, a fundraising advisor, with the purpose of serving to nonprofits enhance their fundraising efforts.

Some standout choices embody:

  • Fundraising guides: The Fundraising Authority gives downloadable fundraising guides and e-books that delve deeper into particular fundraising methods and finest practices. These sources function beneficial references for nonprofit professionals in search of to enhance their fundraising expertise.
  • On-line programs: The platform offers on-line programs on fundraising and nonprofit growth. These academic periods are designed to equip fundraising professionals with the data and instruments they should excel of their roles.

The Fundraising Coach

Marc Pitman, also called “The Fundraising Coach,” is a well known determine within the nonprofit sector, and his web site gives a variety of sources that assist nonprofits improve their fundraising efforts, together with:

  • Instructional content material: Discover a collection of weblog posts particularly tailor-made to assist nonprofits develop and implement efficient fundraising campaigns.
  • Teaching providers: Marc will present tailor-made methods, professional recommendation, and actionable insights that will help you optimize your method to fundraising and obtain your long-term objectives.

Advertising and Communication Assets for Nonprofits

Nonprofits thrive once they have robust advertising and communication expertise. Discover ways to interact your neighborhood, elevate model consciousness, and drive assist to your trigger with these nonprofit sources.

Getting Consideration

Getting Consideration is a nonprofit advertising company specializing in Google Advert Grant administration. We assist mission-driven organizations safe $10,000 in free advert spend per thirty days. Moreover, we now have an in depth library of free nonprofit sources that discover every thing you have to find out about Google Advert Grants, together with:

    • Google Grant functions: Be taught how one can apply for the Google Grant, from assembly eligibility standards, submitting the required documentation, and following finest practices that enhance your probabilities of getting accepted.
    • Account hygiene: Keep a clear and well-organized Google Grant account with steerage on optimizing key phrases, advert teams, and campaigns, in addition to methods for monitoring account efficiency.
    • Google Grant administration: Delve into efficient administration methods for maximizing the impression of a Google Grant, together with marketing campaign optimization, advert efficiency monitoring, price range administration, and leveraging analytics to measure and enhance the effectiveness of grant-funded campaigns. Watch the video beneath for extra data on Google Grant administration!

Secure your Google Ad Grant with the help of Getting Attention. Click on this link to get started.

Advertising With Function Podcast

The Advertising With Function Podcast is hosted by Monica Pitts, founding father of MayeCreate, an online design firm. Pitts and her group information nonprofits by the advanced panorama of digital advertising in a light-hearted, entertaining platform.

Along with listening to the podcast for advertising recommendation, you possibly can:

  • Be a part of the Fb group. The Advertising With Function Podcast has a Fb group that your nonprofit can be a part of to obtain advertising updates, interact in real-time conversations, and get your questions answered.
  • Obtain sources. Signal as much as obtain downloadable sources and a weekly publication with advertising, internet design, and communication suggestions.

HubSpot Academy

HubSpot Academy gives a variety of promoting programs that, whereas not particular to nonprofits, cowl advertising methods, content material creation suggestions, and communication techniques that may be utilized to your personal outreach efforts. Plus, the academy’s blogs supply a wealth of good, beneficial suggestions that any group can apply to its advertising technique. Discover HubSpot Academy’s:

  • Coaching periods: As a HubSpot associate or buyer, you’re eligible to benefit from free, instructor-led on-line coaching periods targeted on enhancing your advertising, or entrepreneurship expertise.
  • Certifications: Obtain industry-recognized certifications for finishing sure programs and passing related exams. The preferred certification is the HubSpot Inbound Advertising Certification, which covers inbound advertising methodologies.

Assets for Nonprofit Statistics and Tendencies

Business statistics and developments present beneficial insights into the present panorama and future course of the nonprofit sector. By staying knowledgeable, nonprofits can determine rising alternatives, anticipate challenges, and alter their strategic plans accordingly.

High Nonprofits

High Nonprofits’ mission is to assist the expansion and growth of nonprofits by sharing finest practices and offering material experience. The web site contains articles, guides, and webinars a few vary of matters, together with however not restricted to:

  • Nonprofit advertising: The platform offers sources on nonprofit advertising methods, social media finest practices, and suggestions for successfully speaking your nonprofit’s mission and impression.
  • Nonprofit know-how: High Nonprofits covers technology-related matters for nonprofits, together with the usage of software program, databases, and different instruments to optimize operations and enhance effectivity.


Candid is the results of a merger between Basis Middle and GuideStar, two organizations devoted to creating sources that assist philanthropy and social good. Via their web site, Candid produces analysis stories, research, and publications associated to philanthropy and the social sector. As well as, Candid gives:

  • Nonprofit profiles: Candid maintains a complete database of nonprofit organizations that features details about their missions, applications, financials, management, and extra. This helps donors, funders, and researchers discover your nonprofit and lend their assist.
  • Basis Listing On-line (FDO): FDO is a searchable database of grants and grantmakers, providing data on foundations, company giving applications, and different funding sources. Nonprofits can use FDO to determine potential funding alternatives and analysis grantmakers’ priorities and giving historical past.

Nexus Analysis Library

The Nexus Analysis Library is a set of articles and statistics that may help mission-driven organizations in staying knowledgeable in regards to the newest developments. Whether or not you run a nonprofit, affiliation, museum, or faculty, there may be data to information your decision-making. Within the Analysis Libary, you possibly can:

  • Evaluation developments in different sectors. Studying how different sectors tackle advanced social points can encourage your personal efforts.
  • Submit your personal data. In case your group has unique analysis that you just wish to have hosted within the Analysis Library, you possibly can submit it by way of their survey.

M+R Benchmarks

Every year, M+R Benchmarks publishes a report on developments related to the nonprofit sector. Along with searching the newest fundraising and advertising knowledge, you possibly can discover the:

  • Benchmark calculator: Enter your fundraising statistics into their calculator to find out how your nonprofit performs in comparison with the typical.
  • Glossary: M+R Benchmarks has a glossary devoted to mission-driven phrases, permitting you to develop your experience and reference any matters that could be unclear.

Networking Assets for Nonprofits

Constructing relationships and partnerships inside the {industry} permits nonprofits to leverage one another’s strengths, share sources, and work collectively to realize widespread objectives. Discover these prime networking sources to attach with like-minded organizations.


NXUnite companions with consultants and influencers within the nonprofit sector to deliver academic content material to its customers, overlaying matters akin to grant writing, nonprofit branding, and neighborhood engagement methods. To participate of their networking alternatives, you possibly can:

  • Be a part of a webinar or panel. Increase your circle of contacts, construct relationships with different nonprofit professionals, and study from consultants within the discipline with NXUnite webinars and panels.
  • Discover the listing. If you happen to’re looking for an answer, associate, or service associate, search by the vetted profiles of their listing.

LinkedIn for Nonprofits

LinkedIn for Nonprofits gives a wide range of teams particularly tailor-made to nonprofit professionals. These teams present an area for discussions, sharing finest practices, and networking with friends and {industry} consultants. Plus, your nonprofit will obtain entry to:

  • Merchandise: LinkedIn has particular merchandise to assist your nonprofit rent, prepare, and retain prime expertise.
  • Instructional Assets: Within the Useful resource Hub, you possibly can discover a set of guides, finest practices, and professional recommendation.

NTEN Nonprofit Know-how Convention

The NTEN Nonprofit Know-how Convention is an annual convention that brings collectively nonprofit professionals, know-how consultants, and thought leaders within the sector. It covers a wide range of matters associated to know-how for nonprofits, together with on-line fundraising, social media advertising, cybersecurity, and cloud computing.

On the convention, your nonprofit can:

  • Host a session. Are you an professional on a specific subject? Submit your finest concepts to be chosen because the host of a session.
  • Sponsor NTEN. Change into an NTEN sponsor and join with know-how decision-makers and thought leaders from across the nonprofit sector.

Wrapping Up: Further Assets for Nonprofits

Bear in mind, the journey of studying and development is ongoing. Keep curious, open-minded, and wanting to discover new data. Doing so will assist your nonprofit keep forward of the curve and make an enduring impression in your neighborhood.

For entry to extra nonprofit sources, discover these free guides from Getting Consideration:

The Google Ad Grant is a valuable resource for nonprofits. Click on this link to connect with Getting Attention.



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