We seemed on the largest JustGiving traits in peer-to-peer fundraising, particular person giving, and extra, and couldn’t be extra excited to share them with you.
Spoiler alert! The traits we’re seeing on the platform are merely superb, and really promising for 2024.
From the rise in fundraising pages created, to the excessive and regular web page worth, to the exponential progress in contactless giving, it’s clear individuals are extra enthusiastic about on-line fundraising than ever.Hold studying for the newest traits throughout the UK and Eire, and what we advocate in your charity’s end-of-year fundraising.
TRENDING
2023 Winter Fundraising Information
See what’s working for charities and discover ways to create and promote your individual winter marketing campaign.
On-line fundraising traits: Autumn 2023
Bounce to a bit:
Peer-to-peer fundraising traits
Right here’s what we noticed on JustGiving in Q1-Q3 2023, in comparison with the identical interval in 2022:
- 12% extra Fundraising Pages had been created
- 79% of pages acquired donations (which matches 2022)
- 16% extra donations had been made per web page
How good is that this?! Fundraising on JustGiving’s grown this 12 months – particularly thrilling as, early within the 12 months, the market braced for a possible downturn. Try how 80+ charities have tailored their fundraising strategy in the course of the cost-of-living disaster.
As well as, common donation worth and common raised per web page stayed regular following COVID-19. A principal cause for it’s because fundraisers regained confidence in attending in-person occasions – suggesting charity donation income from occasions is now dependable once more.
The world’s largest annual one-day fundraising occasion is London Marathon.
And it’s formally again in full power, with 70% of ALL London Marathon 2023 fundraising going down on JustGiving, and fundraisers combining to increase over £39 million for good causes!
Common giving traits
One other large driver of progress within the UK is common giving, which has risen steadily over the previous two years. For some, “little and sometimes” donations are extra reasonably priced. And it’s really easy on JustGiving!
Charity confidence: what’s it like in late 2023?
First, we requested fundraisers at charities how assured they had been in assembly their 2023 fundraising objectives. And with how issues are trending on JustGiving this 12 months, we weren’t stunned on the outcomes…
68% mentioned they’re both Tremendous Assured or Fairly Assured they’ll attain their goal!
How assured are YOU feeling about your fundraising as we strategy the top of the 12 months? Vote in our LinkedIn ballot to tell us.
Social sharing traits
Sharing JustGiving pages is SO highly effective…it accounts for lots of of tens of millions extra kilos raised every year!
We assist individuals share in a snap, with 15 sharing choices on each fundraiser’s web page. And whether or not it’s on social media, e-mail, or messaging apps, it’s important for fundraising success.
Would you have got guessed that the very best common donation per share on JustGiving comes from WhatsApp? It’s not even shut! See simply how beneficial this channel is:
Particular person giving traits
Particular person giving is when individuals make one-off donations to charity on JustGiving, versus fundraising. Right here’s what we’re seeing up to now in 2023:
- A gradual rise in particular person giving quarter-over-quarter
- An 8% improve in whole raised
- A 26% rise within the total variety of donations
These stats mixed present extra individuals are donating however giving much less on common.
*Nevertheless, we’re NOT seeing that very same decline in common giving: that means extra individuals are preferring these “little and sometimes” donations not too long ago.
One other main driver of progress is contactless donations.
47% of charities already provide contactless giving as a donation technique. It’s a secure and easy strategy to donate in-person, and individuals are giving £8 on common – wonderful, contemplating it might be somebody simply passing by a shopfront!
Because of our partnership with LibertyPay, charities utilizing JustGiving can fast-track their contactless giving setup! See examples and the way it can work in your charity.
Prime winter fundraising suggestions for charities 2023
Christmas is simply across the nook, and it’s a significant time of the 12 months for fundraising. Right here’s what your charity must find out about asking for donations in the course of the festive season:
- The height occasions for donations in December: 9am and 4pm
- Common donation worth is highest between 4pm and 5pm
- Fundraising slows on the weekends, and Christmas and Boxing Day are quiet.
We’ve simply launched our model new 2023 Winter Fundraising Information, which incorporates these particular suggestions, inspiring examples, one of the best instruments, and recommendation on learn how to reduce by the end-of-year noise.
It’s fully free and a charity favorite, so we advocate choosing it up and placing the following pointers into motion to thrive this season! 👇
RAISE MORE THIS WINTER
2023 Winter Fundraising Information
See what’s working for charities, get our high timelines and instruments, and discover ways to create, promote, and report in your winter fundraising.
