In the case of elevating cash, storytelling can transfer mountains.
We see this first-hand each day. Fundraisers who write their very own tales on their JustGiving Fundraising Pages increase an astronomical 65% extra for good causes like yours!
However 35% of individuals use the default story (the one pre-written for them after they arrange their Fundraising Web page). Analysis suggests this is because of lack of time, confidence, and/or perceived talent.
At the moment, we’re excited to announce our AI-powered Story Enhancer. A magical new JustGiving device constructed to assist fundraisers flip a very good story into an incredible one…and lift more cash for you within the course of!
We’re dedicated to serving to charities and fundraisers benefit from the energy of AI on JustGiving in a means that’s honest, inclusive and dependable. And since it’s altering so quick, we need to be certain it’s secure for you and your supporters. Our Intelligence for Good imaginative and prescient helps information us on these ideas. Click on right here to search out out extra.
Introducing Story Enhancer
Story Enhancer is your fundraisers’ storytelling sidekick.
Now your supporters can write compelling tales for his or her web page in seconds, saving extra time, inspiring extra folks, elevating more cash, and publishing their web page with confidence.
We expect your supporters are going to like it. And we all know it is going to ship some awe-inspiring outcomes for the 20,000+ charities utilizing JustGiving.
The truth is, Story Enhancer is already serving to fundraisers launch their pages.
As an early check, we launched this characteristic to 50% of JustGiving fundraisers to see how they’d use it when creating their web page.
When these fundraisers used Story Enhancer, over 18% extra Fundraising Pages had been created and 5% extra pages obtained their first donation!
Attempt Story Enhancer now
Check drive the Story Enhancer interactive demo to see how your fundraisers can write richer, extra compelling tales for his or her Fundraising Pages.
How does Story Enhancer work?
In 2022, over 850,000 JustGiving fundraising pages had been created. And practically two million folks shared their pages, elevating a further £151 million for charities and good causes.
Story Enhancer is designed to assist develop this much more by serving to fundraisers create and launch their pages sooner and with extra confidence.
The way it works
When making a Fundraising Web page, fundraisers select the charity they’re supporting, choose their exercise, and set a fundraising goal. They will then select to make use of Story Enhancer to additional enhance their web page.
Utilizing OpenAI’s safe generative AI expertise, Story Enhancer takes fundamental info a fundraiser shares and turns it into an superior and descriptive story. Be taught extra about Story Enhancer and OpenAI, together with privateness, information safety, accuracy, and performance.
With a click on on “Improve my story”, Story Enhancer analyses the story’s tone to inform them the way it sounds already. This is perhaps “Informative”, “Grateful”, “Inspirational”, or different tones.
Say you’re asking your supporters to assist increase cash for an emergency attraction. They will bump up their story’s urgency by selecting an “Pressing” tone.
Or in case your fundraisers are taking up a company problem they need to promote far and huge, they may like to decide on a “Formal” tone to make it a bit extra buttoned-up.
Once they’re prepared, they’ll click on “Rewrite my story”. And like magic, it’ll be rewritten, proper in entrance of their eyes!
If the fundraiser writes their very own story, they’ll use Story Enhancer to reinforce it additional.
If they fight it utilizing the default story, Story Enhancer will nonetheless present a light-weight replace utilizing the tones they select (since we all know personalisation is a significant factor in good storytelling!).
And from there, they’ll edit it additional, undo the modifications, or keep on with Story Enhancer’s solutions.
Story Enhancer is on the market now for all fundraisers on desktop and cellular worldwide.
Attempt Story Enhancer for your self with our new interactive demo.
Reworking fundraising by means of innovation
We’re dedicated to empowering you and your fundraisers with the most effective fundraising instruments. And it’s not solely Story Enhancer. Earlier this month, we additionally launched an whole assortment of recent Fundraising Web page options on your supporters!
We’re excited to share these new options to assist your fundraisers achieve extra confidence, encourage extra folks, and lift more cash.
Our President and Normal Supervisor of JustGiving, Pascale Harvie, stated,
“Through the use of AI on this means as a robust power for good, it’s our hope that our fundraisers will really feel assured to share their JustGiving pages with their associates, members of the family and throughout their networks.”
PASCALE HARVIE, PRESIDENT & GENERAL MANAGER, JUSTGIVING
Empower your fundraisers with Story Enhancer
Create a Marketing campaign Web page on your subsequent occasion or attraction to allow your supporters to attach their Fundraising Pages and begin writing even higher tales.
