#GivingTuesday could also be a world occasion, however that doesn’t imply your small nonprofit is simply too small to capitalize on the large day. Fairly the opposite! Try these 5 simple ideas for creating a robust #GivingTuesday on Mightycause marketing campaign, irrespective of your group’s dimension.
#GivingTuesday Tip 1 – Setting SMART Objectives
The targets to boost extra money and get extra donors are somewhat broad and never truly useful. To be able to get essentially the most out of your targets, they should be particular, measurable, achievable, lifelike, and time based mostly.
Consider itemizing three to 5 particular targets that you could measure. For instance:
- Retain 60% of your 2022 #GivingTuesday donors.
- Safe 15 new recurring month-to-month donations.
- Create a social media marketing campaign video.
Make certain these targets are achievable and lifelike. Take a look at the place you’re as a company and at your donors. Set targets that trigger you to achieve and will let you develop, however aren’t to date past your attain that you just’re doomed to fall quick.
You additionally need your targets to have parameters. Time based mostly targets add urgency and aid. Urgency that we have to get shifting to satisfy the purpose in time, and aid that this marketing campaign won’t go on without end.
Strong targets will turn into the pillars of your #GivingTuesday fundraising sport plan.
#GivingTuesday Tip 2 – Set Your Sport Plan
The bottom line is planning forward. However the place do you begin? Mightycause has you lined. Our #GivingTuesday Nonprofit Toolkit has all the pieces you want!
First, obtain our Planning Information, Guidelines, and Playbook and collect content material you have already got. Footage, movies, testimonials, quotes, convey all of them collectively.
Second, decide a 2023 #GivingTuesday message. It may be the identical theme you’ve had all 12 months or one thing distinctive to #GivingTuesday. No matter it’s, give your group and your supporters a spotlight and one thing to get enthusiastic about!
Third, use our e mail templates and finest practices to map out your e mail advertising and marketing. Then plan your social media engagement utilizing our social media ideas and pattern posts.
And don’t neglect to make use of our #GivingTuesday graphics additionally discovered within the Nonprofit Toolkit. For actual, all the pieces you want is within the Toolkit!
#GivingTuesday Tip 3 – Drive Help!
Your web site
A hurdle for any nonprofit is a clunky web site with awkward donation circulation. In order quickly as attainable you’ll need to undergo your web site and ensure your hyperlinks are working, your supporters can discover what they want, and your donation circulation is simple.
To take advantage of your #GivingTuesday marketing campaign, permit all donation choices to be streamlined constant expertise. Mightycause makes this easy with our embeddable widget or donation type. This can guarantee donors that go to your web site have a constant expertise and that each one donor information is aggregated and accessible in your reporting system. Not solely will Mightycause course of the donations, we’ll additionally ship the tax-deductible receipt to your donors.
Name to motion
Craft a compelling name to motion (CTA) that encourages folks to donate, volunteer, or share your marketing campaign. This isn’t your mission assertion, it’s a brief phrase prompting your supporters to behave.
Examples:
- “Give Hope, Give Meals”
- “Help Furry Mates this #GivingTuesday”
- “Take Motion In the present day”
- “Renew Your Affect: Donate Once more this #GivingTuesday”
Get particular!
The perfect #GivingTuesday campaigns give attention to solvable issues. You don’t simply desire a random monetary goal pulled from the sky, you want an actual quantity to pay for actual issues your group wants.
Create donation ranges proper inside your checkout flows. This fashion your supporters see their {dollars} at work and are sometimes prompted to present extra after they see the advantages a couple of further {dollars} can convey.
Make the most of peer-to-peer fundraising
Get folks sharing their private tales about your work and why your group is essential to them and your group.
All of your fundraisers have to do is click on “Fundraise” in your group profile web page they usually’re on their strategy to creating an particular person fundraiser web page. They will customise their web page after which share it with family and friends. You possibly can even create a fundraiser template for these which are prepared, however want some assist getting began.
Who can do peer-to-peer fundraising?
- Board members
- Workers
- Volunteers
- Social media followers
- Program alumni
- You!
You possibly can even go greater! Mightycause affords Groups and Occasion peer-to-peer fundraising choices as effectively. Groups collect particular person fundraisers to work towards a standard purpose and Occasions collect a number of groups and particular person fundraisers.
Not solely do Groups and Occasions convey in additional donations, they construct camaraderie and group!
#GivingTuesday Tip 4 – Use What You Have
Smartphones, Mightycause, Volunteers. . . Oh My!
You don’t must have go massive or go dwelling. You simply want to make use of what you will have. Critically, this generally is a smartphone, Mightycause, and a few volunteers. Not solely are there quite a lot of free instruments to create advertising and marketing content material, resembling Canva, Youtube, and Vimeo, however your volunteers will be the reinforcements you’ve been in search of.
You might be shocked what number of of your supporters have hidden (or not so hidden) skills. All it is advisable to do is put out the phrase that you just want some assist.
Nice jobs for volunteers:
- Assist with social media
- Drafting posts, interacting with customers, monitoring and live-posting, inserting advertisements
- Assist with customizing your Mightycause profile
- Thanking donors
- Calling, playing cards, and emails
- Content material
- Video modifying, images, graphic design
- Advertising and marketing
- Assist with technique, inserting advertisements, media outreach
Automate, automate, automate
When you create the content material, automate sending your emails and posting on social media. Now, you’ll nonetheless need to monitor the exercise, however scheduling your advertising and marketing takes an enormous process off your shoulders with out dropping the advantages. You possibly can even automate your first two thanks messages once you customise your Mightycause thanks web page and receipt.
What’s extra, with the Mightycause Superior Plan you may automate your information entry through the use of our information integrations.
#GivingTuesday Tip 5 – Observe Up
#GivingTuesday is about creating consciousness and new relationships on your group. So you should definitely plan the way you’re going to onboard and start stewarding new donors. You additionally need to make a remark to start getting ready your entire donors for your year-end marketing campaign.
And naturally – be sure that you’re thanking your donors in a well timed method. This goes with out saying, however we are saying it on a regular basis anyway.
Lastly, you should definitely shut the marketing campaign loop. Folks need to know the way the large day went!
- Publish your outcomes on social media
- Add them to your web site
- Kind up a fast weblog bragging about your donors
- Ship an e mail blast with a observe up message and thank your donors once more
As you start to place the funds to make use of, proceed the observe up. Let’s say your #GivingTuesday focus was a selected initiative or new program, present your supporters how issues are going. Inform the remainder of the story. Not solely does this convey #GivingTuesday 2023 full circle, it additionally builds rapport together with your donors that can encourage them to return subsequent 12 months.
You might be a small nonprofit, however your mission and talent is mighty! Don’t wait- Register now for #GivingTuesday on Mightycause!
