Among the best methods to boost cash to your mission is by studying from knowledge.
However with so many studies on the market, it may be arduous to find out what’s most vital and which numbers it is best to even belief.
By 20+ years and hundreds of thousands of donations on the JustGiving platform, we’ve bought a very good fowl’s eye view of the charitable panorama.
On this round-up, we’re highlighting the important thing developments from the current Summer season version of our JustGiving Insights webinar. Keep on studying for the important thing highlights, or get the total image and watch the webinar now on-demand.
We’ve cut up issues down into three key areas (click on the hyperlink to skip to that part):
We hope this report helps you make extra knowledgeable fundraising choices and provides you some confidence it’s possible you’ll not have had at the beginning of the 12 months!
*Be aware: The information right here is for UK and Eire, and for essentially the most half we’re wanting again at 2023 and 2022 (for some we’ve added in 2019 because the final “typical” 12 months pre-COVID).
Peer-to-peer fundraising insights & actions
First up, we’re masking all issues P2P Fundraising (peer-to-peer fundraising).
By P2P Fundraising, we’re speaking about particular person supporters who acquire donations to your charity.
On JustGiving, we outline this as somebody who has a fundraising web page. We see all types of actions occurring utilizing fundraising pages, from Nice North Run and London Marathon, to pub quizzes and cake gross sales.
So let’s soar in and get issues began by wanting on the quantity of fundraising pages created on JustGiving.
On the under chart, you’ll see every year damaged down by quarter: 2019 in inexperienced, 2022 in pink, and the primary half of 2023 in purple.
We will see that pages are trending up 12 months on 12 months, which suggests the urge for food to fundraise on-line for charity is stronger than ever!
The common donation worth to fundraising pages stays steady at about £30. That is constructive to see, contemplating the financial outlook at the beginning of the 12 months.
However what’s actually driving development is that extra persons are giving to fundraisers. That is contributing to a rise within the common raised per web page.
Common giving to fundraising pages can also be rising…quick!
Earlier this 12 months, we enabled folks to set-up an everyday present to fundraising pages on JustGiving. It’s early days for this function, however we’re excited to see the expansion trajectory and the potential to accumulate new supporters to your charity.
With common giving, donors have the selection to arrange a recurring donation to a fundraising web page. This additionally offers them the choice to finish the direct debit when the web page closes or transition their common present to the charity immediately.
We all know ¾ of the general public assume it’s by no means been extra vital to assist others. However our perception additionally reveals many individuals are hesitant and lack confidence (20% don’t consider they’ll increase a lot cash, don’t know what to do, or the place to start out).
After we requested London Marathon fundraisers on JustGiving how assured they had been about hitting their goal, many stated they had been fairly or very nervous.
A recurring theme seems to be a insecurity.
What this implies is there’s a want greater than ever to ship fundraisers your suggestions, assist, and motivation. The good information is that charities and buddies had been prime of the checklist after we requested individuals who was more than likely to encourage them to assist others. This implies your charity is in an excellent place to present hope and encourage motion!
Key actions
A very powerful factor proper now could be to construct up your supporters’ confidence. Individuals nonetheless need to give, and we’ve bought some tried + examined suggestions that charities can share to assist their fundraisers increase extra.
For extra benchmarking stats for these occasions, you possibly can watch the Summer season version of our JustGiving Insights webinar – obtainable now on-demand.
Particular person Giving
Subsequent up, let’s take a look at the person giving developments we’re seeing on JustGiving.
By Particular person Giving, we’re speaking particularly about when an individual makes a direct donation to your charity.
This could occur in your Marketing campaign Web page, your JustGiving profile web page, or on Giving Checkout (which charities use to get on-line donations on exterior channels like their web site).
Within the under chart, we will see robust development 12 months up to now and in Q1. It’s clear to see the outpouring of generosity at the beginning of the 12 months for these impacted by the earthquakes in Turkey and Syria.
We’re additionally seeing some indicators of decline, with the common donation at the moment at roughly £50 (vs £60 pre-pandemic). Nevertheless, donation quantity is up, which suggests extra persons are giving, however giving a bit much less on common.
We’re additionally seeing robust development in common giving quantity, with extra folks than ever organising direct debit mandates to good causes.
After we take a look at how persons are giving, one thing that jumps out is the expansion in contactless donations. Cash raised on this approach practically quadrupled since 2022!
It’s handy, fast, and straightforward. Individuals bought used to it throughout the pandemic. Much less folks carried money, and the different sorts enable for all types of cool giving experiences: QR codes, NFC tags, stand-up gadgets, and extra.
Our partnership with LibertyPay has made all this doable for charities on JustGiving. When you’re already a JustGiving buyer, you may get your account pre-linked to a wide range of cool gadgets.
Key actions
With JustGiving, your trigger can encourage donations from anybody, wherever on the planet. Individuals could make one-off donations too, making an affect to your trigger immediately. Right here’s the right way to encourage extra donations (even throughout the cost-of-living disaster).
When you’re in search of a easy option to get fee-free donations proper out of your web site, take a look at Giving Checkout. For extra details about receiving contactless donations, study extra about LibertyPay.
Get the total image
Watch the Summer season version of JustGiving’s Insights & Tendencies webinar for extra.
Multi-charity occasions
This quarter, we’re additionally shining the highlight on multi-charity occasions. We’ve dug into the numbers, and uncovered some attention-grabbing developments in occasions the place a number of charities are collaborating.
These are normally placed on by Third-party organisers like London marathon and London Landmarks Half Marathon.
Are you able to guess what the most well-liked sort of health fundraising is on JustGiving to date this 12 months?
In Q1 and Q2, the reply’s clear as day. Operating nonetheless dominates with 72% of pages created for operating occasions! Lengthy-distance operating, particularly, is rising in reputation.
And whereas web page creations for swimming, biking, and treks are much less common in comparison with 2022, walks have additionally grown over the previous two years.
For extra benchmarking stats for these occasions, you possibly can watch the Summer season version of our JustGiving Insights webinar – obtainable now on-demand.
Listed here are some useful pages that can assist you begin fundraising for upcoming occasions:
Believe in your fundraising
Generosity remains to be robust, regardless of robust occasions. Bear in mind, 74% of Brits consider it’s extra vital now than ever earlier than that communities assist each other!
Believe in your mission, your fundraising, and your asks.
And share that confidence along with your supporters.
Ship fundraisers your assist, motivation, and fundraising suggestions. When you’re mild on assets, we’ve a whole library of fundraiser professional suggestions. Share these different articles along with your group to present them the increase and confidence they might want:
You may additionally encourage supporters to interact their networks in artistic methods. For instance, as an alternative of immediately asking for donations, folks might share coaching updates, or showcase the work they’ve been doing to your trigger.
Encourage your group of supporters to leap on board and check out JustGiving’s distinctive instruments like Fundraising Pages, recurring giving, QR codes, health app integration, and extra.
Get the total image
Watch the Summer season version of JustGiving’s Insights & Tendencies webinar for extra.
Create your Marketing campaign Web page with confidence
There’s no higher time than now! Launch your fundraising marketing campaign or enchantment immediately to start out elevating cash to your upcoming occasion or enchantment.
Create your marketing campaign now
Have a query about any of the above?
We all know that’s loads to digest! And we’re right here and blissful to assist. You probably have any questions or to speak fundraising technique, please be happy to e book a name with our Success staff.
