Opinions expressed by Entrepreneur contributors are their very own.
It begins with understanding that you’re not promoting a product or a service. You’re promoting a sense.
Most individuals do not realize the underlying purpose why they purchase the merchandise that they do. In the meantime, most sellers do not acknowledge what they’re promoting.
- Garments make you’re feeling assured.
- A Lamborghini makes you’re feeling profitable.
- An alarm system makes you’re feeling protected.
- Make-up makes you’re feeling lovely.
